Photos and video / Briggs Freeman Sotheby’s International Realty
It has been an exciting week in the ranch world with the announcement of the historic sale of the W.T. Waggoner Ranch, listed at $725 million and represented by Bernie Uechtritz of Briggs Freeman Sotheby’s International Realty.
Almost two years ago Bernie approached me with the idea of listing this iconic property, which is headquartered in Vernon, TX, and stretches across 535,000 acres and six counties. After spending an hour and a half viewing the property by helicopter, Bernie let me know that, so far, we’d only seen about one-tenth of it. To say that it’s a big piece of Texas history is a real understatement.
Ranches like these don’t come along every day, and deals this big don’t get put together overnight.
“It was my goal to work with the Sotheby’s network and beyond to market this property to the four corners of the world and find not just a buyer, but the right buyer who cares about the legacy of the Texas ranch life,” said Bernie, who spent many nights in the ranch headquarters fielding more than 300 inquiries from the U.S., China, Mexico, Europe and beyond.
He’s found that like-mindedness in Stan Kroenke, a businessman who owns the Denver Nuggets, Colorado Avalanche and Los Angeles Rams. Kroenke is also a devoted rancher who already has deep roots in Texas. He’s a partner in the Midtown Park development plan and owns several properties throughout the area.
Ask anyone in the real estate business, and they’ll tell you that putting together a successful deal is an incredible balancing act that requires patience, tenacity and a fair amount of diplomacy. But there’s no better feeling than bringing together the right buyer and seller—especially when it means preserving a true Texas legend.
President and CEO
President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth, Uptown, Lakewood, Southlake, The North, Ranch and Land, and The Ballpark.